Czech Football Association President: We support FIFA's commercial plan, as it will bring us tangible benefits.

FIFA President Gianni Infantino's push for a commercial company has drawn criticism, but Czech Football Association President Threnda has expressed his support.

Gianni Infantino has faced ongoing criticism since announcing on Tuesday his plans to establish a FIFA Commercial Company and open equity to private investors. However, the Czech Football Association president's statement differs from the majority reaction.

In an interview with Sky Sports, Trenda said: "If we work closely with Infantino and his team, I am very clear that this will bring practical benefits to Czech football. Of course, we still need to know more details, but I personally think that FIFA's intentions are correct."

This stance contrasts sharply with UEFA's. UEFA was the first to respond on Tuesday, stating in a statement: "This has crossed a line that football governing bodies should not cross." UEFA, led by Ceferin, also stated: "UEFA takes this situation very seriously. National football associations and all stakeholders – leagues, clubs, players, fans, governments, and everyone who cares about the future of the sport – should do the same."

Attractive financial promises

Gianni Infantino, in partnership with investment bank JPMorgan Chase, hopes to create FIFA Forward Enterprise, a commercial arm of FIFA, to raise substantial funds. Under his plan, the future company will be valued at $20 billion, and FIFA intends to sell nearly 20% of its stake to the Thrive Eternal fund, managed by Joshua Kushner, who is the brother-in-law of Donald Trump's son-in-law. This deal is expected to generate approximately $4.2 billion in revenue.

FIFA has stated that the project will not proceed if a majority of its 211 member associations oppose it. However, in an effort to garner more support, FIFA is playing the economic card, planning to significantly increase funding for its member associations.

Currently, national football associations receive approximately $2 million annually, not including tournament prize money. With the establishment of the Free Football Federation (FFF) and the sale of some shares, FIFA may offer higher bonuses to supporters. Over the four-year period from 2027 to 2030, FIFA hopes to increase the amount available to each member association from $8 million to $20 million.